The State Department of Traffic (DETRAN) of Rio Grande do Norte is the organ responsible for the state's largest traffic awareness campaigns. We work for the population to be reminded of rules and recommendations to create a more secure and peaceful traffic environment. These prints tell the story of the danger that a quick glance at notifications can create. We want to inform about the importance of waiting for the right time to check the cell phone, which is when we are not driving, because the traffic needs full focus so that no accidents happen.
This professional campaign titled 'Focus' was published in Brazil in November, 2019. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Execom - Executiva Comunicação, Natal, Brazil
Copywriter: Olavo Ataíde
Art Director: Rhalybe Aizann
Additional Credits: Daniel Sousa