Description
With the concept 'Don't let traffic change you', the ads created for Detran/RN (Rio Grande do Norte's Traffic Department), represent, by a metaphoric way, the drivers' changing of behaviour on their majority, when they enter a vehicle.
This professional campaign titled 'Don't Let Traffic Change You' was published in Brazil in July, 2019. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 5 years ago.
Credits
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art
