Parents Of Road Victims


Agency: Happiness

Description is a radical new take to help preventing texting & driving. It turns Google maps into a text editor and allows you to type on any road. A custom-made font connects to the speed limitations of the road you are typing on and stretches to the exact number of meters you miss when texting and driving. Try it for yourself:

This professional campaign titled 'BlindMeters' was published in Belgium in September, 2018. It was created for the brand: Parents Of Road Victims, by ad agency: Happiness. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Happiness, Brussels, Belgium
Creative Directors: Geoffrey Hantson, Philippe Fass, Katrien Bottez
Art Directors: Roxane Schneider, Dries Lauwers
Copywriter: Pieter Claeys
Illustrator: Edouard Schneider
Additional Credits: Christopher Ross-Kellam, Thomas Colliers, Kris Van Wallendael, Edgar Dubrovsky, Remke Faber, Simon Schuurman, Matthias Vandenbosch, Peter Baert, Bart Vande Maele, Sophie Gunsbourg, Latcho Drom, Raygun, Bliss, Tine Van Hasselt, Hans Desmet



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