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Ugly position, 3

Campaign
Agency Network: 
Published/Aired: 
June 2015
Darjeeling:  Ugly position, 3

Description

Print advertisement created by Herezie, France for Darjeeling, within the category: Fashion.

Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Olivier Henry, Mathieu Nevians
Art Director: Raphael Stein
Art Buyer: Johanna Warlus
Head of Print: Capucine Lhermitte
Account managers: Julien Quidor, Dit Pasquet
Photographer: Vincent Dixon
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Highest Rated

damnson's picture

How is this worth a Lion? The mind boggles.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Noswadizzle's picture

Be elegant because sport isn’t always-this headline reads weird and/or is poorly translated. The Art direction is nice, although, I'm not sure yoga is a sport (the running shoes are throwing me off, so it may not be yoga). If its not yoga and is simply working out the sport aspect doesn’t fit 100%.

Noswadizzle
Activity Score 484

Noswadizzle

Temple's picture

We are all looking for fantastic insights in our ads, but this one, even though it has a seed of truth, sucks. I'd suggest you make the logo bigger instead.

Temple
Activity Score 11341
Creative Director
Dzsoi's picture

...and before doing so, make a new logo.

Dzsoi
Activity Score 8611
Copywriter
A's picture

@Temple : hahahaha:))}

A
Activity Score 259
Producer/Director |

U r wot u is

halaby87's picture

Love the French

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

Not impressed.

kleenex
Activity Score 58742
Web Designer/Developer
AdRascal's picture

Not impressed with your comment.

AdRascal
Activity Score 11
Rob71's picture

This campaign was just awarded a Silver Lion in Cannes..

Rob71
Activity Score 419
Temple's picture

And? Don't you have a personal opinion?

Temple
Activity Score 11341
Creative Director
damnson's picture

How is this worth a Lion? The mind boggles.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

I really don't like this.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

ashton's picture

Funny!

ashton
Activity Score 116
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