A British Party in Paris, 1

Agency Network: 
September 2008
Club NME Paris:  A British Party in Paris, 1


We wanted to convey the idea that Club NME Paris is importing from the UK a new vision of partying, a cultural and yet easy-to-assimilate process. We pictured a British person "lost in translation" between Paris and London, trying to act Parisian, to learn French etc... to show that music (and therefore Club NME) is a lot easier to export than everyday customs or habits! The visuals were used both as press ads and as flyers.

Print advertisement created by Rosbeef!, France for Club NME Paris, within the category: Recreation, Leisure.

Advertising Agency: Rosbeef!, Paris, France
Creative Directors / Copywriters: Frans McCabe, Antoine David
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atb2005's picture

If I didn't read the explanation or rationale behind this campaign, I would have never been able to figure it out. How on earth is one supposed to conclude that here we have a British person, "lost in translation", trying to act Parisian? I take it the guy in those images is the British person?

Activity Score 13489
michdec's picture

Is that jello??

Activity Score 424
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