Girl

Agency Network: 
Published/Aired: 
October 2008
AWtech:  Girl
AWtech Print Ad -  Girl

Description

Print advertisement created by McCann, Sweden for AWtech, within the category: Professional Services.

Caption

Extreme finish for your car.

Advertising Agency: McCann, Malmö, Sweden
Creative Director: Albin Wendel
Art Director: Björn Lindén
Copywriter: Lars Larsson
Photographer: Maserati + Jeff Richt
Other additional credits: Imago media
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Highest Rated

Guest commenter's picture

disagree. just having the legs and arms is funnier because it's more subtle. if you had her at the front, it would be messy, plus takes the eye away from the product. let us not forget it's an ad.

having her fall off the back side, whether 'on the balance of probabilities' is accurate or not, is WIN!

Guest commenter
That One Guy's picture

So, instead of sliding down the hood of the car as one would expect--She slides over two feet and falls off the side of the vehicle. WTF?

That One Guy
Activity Score 266
University of Houston
musback's picture

yea, i thought the same... wtf? idea is nice though but not so well executed
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com is looking for a job!

musback
Activity Score 355
Art Director |

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http://musback.wordpress.com is looking for a job!

NomadDCLXVI's picture

i thought the same :) it's against the logics, but otherwise I like it!

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

prof00's picture

That's a great point. Having her virtually upside down slipping off the front of the car would make much more sense. And would have probably been a lot funnier. I like the concept though.

prof00
Activity Score 29
isix creative
jsantanaxp's picture

Agree.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest commenter's picture

disagree. just having the legs and arms is funnier because it's more subtle. if you had her at the front, it would be messy, plus takes the eye away from the product. let us not forget it's an ad.

having her fall off the back side, whether 'on the balance of probabilities' is accurate or not, is WIN!

Guest commenter
consolidated.db's picture

disagree. just having the legs and arms is funnier because it's more subtle. if you had her at the front, it would be messy, plus takes the eye away from the product. let us not forget it's an ad.

having her fall off the back side, whether 'on the balance of probabilities' is accurate or not, is WIN!

consolidated.db
Activity Score 545
Copywriter at Ad Land
Kateter's picture

disagree. what would be messy?

put her in front as someone mentioned. no two ads needed, no subtlety needed, wouldn't take the eye off a product... to me now is the problem because you start to invent the story (what happened to her, did she break anything...) - instead of just getting it, smile and check the car.

plus it'd be waaay better ad.

Kateter
Activity Score 2029
Copywriter
Guest commenter's picture

agree,
One print would have been enough. have her in front of the car, don't ask me how, but some good art direction could make it work.
At least you would think she slides of the car instead of loosing her balance.

Guest commenter
mmackinven's picture

Done but 1000x better.

TVC, can't remember when or who, but goes as follows:

Side view close up of the bonnet, we hear the engine 'purring'.
All of a sudden, a cat slides down, purring, then falls off.
Engine no longer purrs.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

SeanMartin's picture

I do wish that adsoftheworld had a policy that said that, if you're going to say DONE, you *must* back it up.

As for the ad, the sequence of pages makes it funny and pointed. Yes, probably not the most original thought in the world, but well executed here.

SeanMartin
mmackinven's picture

Well, it seems I'm not the only one who's seen it, least I gave a description of the ad!

And I disagree, it could have been executed better, but let's not go there as I'd place it in the bin.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

MA2K_33's picture

you don't even need a before-after. just the 2nd frame with the line's enough. before-after's so stale

MA2K_33
Guest commenter's picture

not!

Guest commenter
Guest commenter's picture

Most comments on this site shouldn't be allowed.
In fact it would probably be more constructive if no comments were ever posted on sites like this...
There's too much time wasted in finding a comment that makes sense or has a valid point.

Guest commenter
LeeHarvey's picture

That's the point of adsoftheworld, dear Guest, showing your work and receiving comments. So I'm afraid that your comment is indeed a waste of time...

LeeHarvey
Activity Score 3043
Creative Director
Grrrr's picture

All in all, lazy idea and lazy execution...

Grrrr
Activity Score 1961
Illustrator
chomon's picture

that car is male for sure.
but ill tempard

chomon
Activity Score 8
strategic planner
elyoshiro's picture

me gusta pero creo que tuvieron que hacer la primera gráfica para explicar el chiste. Creo que se habría entendido sin la primera gráfica.

www.yoshirosans.blogspot.com

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

omaraguerdouh's picture

googd idea simple & direct with comedy

omaraguerdouh
Activity Score 42
senior designer |

For better coconut

Guest commenter's picture

not every ad can be found on the internet. so i don't have a problem with people saying done, as long as they can elaborate on the original execution.

Guest commenter
luispiter's picture
luispiter
Activity Score 2756
comunication
XLCowBoy's picture

This is a completely budget-constrained ad. The photo of the car is a free wallpaper you can download off Maserati's (and a million other) website. The woman is probably related to the owner of the company behind the ad - or she could even be from a stock image website.

No surprise that there isn't much art direction to speak of. Just a really simple, but very clear, idea.

XLCowBoy
Activity Score 6
http://www.studio-gecko.com
SeanMartin's picture

McCann Erikson using stuff like that?

Not in a million years. So either (1) they did indeed shoot this or (2) this aint McCann Erikson work.

SeanMartin
BEBEDEO's picture

These Ads were placed in 2 consecutive pages. That being said, as you would turn the page, You would create the motion that made her slip back off the vehicle. AD Pseudo interaction

BEBEDEO
Guest commenter's picture

the 'cat sliding off the car' tvc was done for Jaguar Car Polish - Regan G And Dan M at YnR in 2003 or 4. Brilliant.

Guest commenter
n8's picture

they should made the fall more realistic,
or maybe she falls in fron of the car as she seats, not sideway.

n8
Activity Score 33
Creative designer/3d Artist |

n8/create

Guest commenter's picture

extremely funny

Guest commenter
pscs's picture

those high heels look like they're denting/scratching the bonnet... O_o

pscs
Activity Score 440
SAC
joelapompe's picture
joelapompe
Activity Score 4031
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