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Truck

Campaign
Agency Network: 
Published/Aired: 
February 2011
AVIVA:  Truck

Description

Print advertisement created by BBDO, France for AVIVA, within the category: Finance.

Advertising Agency: CLM BBDO, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Victor Mutel
Copywriter: Vincent Cusenier
Head of Art: Sylvie Etchemaite
Post Production: Spark Link
Photography: Getty Images
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luispiter's picture

i dont understand

luispiter
Activity Score 2756
comunication
Vingy's picture

They are using an insight of people who often write text messages while driving but they don´t just put a simple text message but they put a tragic message saying that these could happen to you

Vingy
Activity Score 474
Copywriter at Advance
CommandZ's picture

They're showing a text (or conversation) that ends with a tragic note as a result of texting or talking. Still feels a bit flat on the execution. Points for not going the cliche blood guts fearmongering route.

CommandZ
Activity Score 2511
Creative Director
mr.x's picture

I like these ads. Can take 2-3 seconds to get it, but thats okay. Good job!

mr.x
Activity Score 998
Forsbergs Skola
ADCD's picture

yeh like these. but using text messages language wud b btr

ADCD
Activity Score 6
Olivs's picture

Awesome !!! Very good job very clever

Olivs
Activity Score 9
Cleverman's picture

Love very much. This creatives may have a great potential

Cleverman
Activity Score 9
reasonwhy's picture

Ahah

reasonwhy
Activity Score 147
Art Director
Glut's picture

the series is very good, perhaps art would been better.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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