ADVERTISING

Goldbach Media

PocketCD App

Agency: Leo Burnett

Description

Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of "processing" you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea). More of a fun app then a serious one.

This professional campaign titled 'PocketCD App' was published in Switzerland in February, 2011. It was created for the brand: Goldbach Media, by ad agency: Leo Burnett. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

URL to download the app: http://itunes.apple.com/us/app/pocket-cd/id411674963?mt=8
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director: Martin Spillmann
Creative Directors: Dan Strasser, Patrick Suter
Art Director: Oli Kreienbuehl
Copywriter: Reto Vogler
Photographer: Oliver Nanzig
Accounts: Rebecca Krausse, Nora Urscheler
Programming: Goldbach Mobile

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