Agency Network: 
February 2010
Association de défence contre le tabac:  Girl


Print advertisement created by BDDP, France for Association de défence contre le tabac, within the category: Public Interest, NGO.


Smoking is being a slave to tobacco

Advertising Agency: BDDP & Fils, France
Log in to post comments
JopyCunior's picture

sadly, quite insipid.
tobacco is a dependence -> a dependence forces to slavery -> sexual abuse.
way too easy but I still find it funny.

Activity Score 223
Imagepro's picture

I think it shows the abuse we take of the tobacco companies. We even pay for it! I like the feeling I get from the ad. I wil never forget this one. But many people will only focus on the sexpart again. :(

Activity Score 112
Art Director
gmint7's picture

i agree,

but arguably, it's a wrong logic (that's why it feels weird)

dependence > slavery > sexual abuse , but not: tobacco dependence > sexual abuse (Special case)

Activity Score 2673
Art Director at ad grad @ S Francisco |


Davosk's picture
Activity Score 4811
Art Director
Roger Keynes's picture

Cheers, Davosk.
Slave to tobacco.
Slave to tobacco companies!!!
No wonder this is polarising people.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

hufflepoff's picture

Besides for the sexual connotations which may be irrelevant . It still works.

Activity Score 430
Art Director at shwing
xcreativity's picture

honestly, the sexual connotations in my opinion are stronger than actually the message being transmitted, which is bad.

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

thefakehuman's picture

I think its a strong and in your face approach... it does have a powerful message wrapped in a visual that's quite relevant.

Activity Score 410

- Life Feeds on Life -

dsklan's picture

why slave?
girls love to blow my dick;)

Activity Score 1924
Art Director at homeshop
lynz's picture

So not appropriate, no one wants to hear this BS!

Activity Score 104
Art Director
dsklan's picture

i forgot to mention, mine is more like a havana;)

Activity Score 1924
Art Director at homeshop
Don Jono's picture


Don Jono
Activity Score 24
Internship at JWT Adforce Indonesia , college in LSPR Jakarta |

Lets Play!

PERP's picture

Ok, this is just bad. You do realize that, right? Right??

Activity Score 433
Art Director |

.: look for the green giant on the label :.

Wordnerd's picture

'hey, we know there are 17383 anti-smoking print campaigns, but we found a new one: smoking is like sucking the dick of the tabacco industry! that's gonna show them'
if advertising is a little bit more to you then creative wanking, (lets say about solving a problem f.e.) please stop that print crap alltogether for anti-smoking.

Activity Score 6690
CopyRight's picture

nice work

Activity Score 713
KbxAds's picture

actually i thought the ad was having a completely different message and target audience when i saw teh thumbnail. now when i saw it was for alll smokers, then the idea is so so. but if you make the targt audience young corporate recruits who chain smoke along with their bosses to be in their good books, then this is a gr8 idea, copy would be some thing like "smoking to please your boss is as good as sucking"

Activity Score 946
Copywriter at Surat, India |

Publiz's picture

It's a french campaign created by Publicis which make controversal discussions by the bloggers. I don't think that the targer understant clearly the message.

Activity Score 115

Inspiration graphique et publicité créative : Publiz

Hibon's picture

You can see above the name of the agency.... this is not Publicis...but BDDP & Fils, France.

Activity Score 3734

Simple ideas are the best !

alejulimaty's picture

this is very clear, everyone can understand it and it was thought to be controversial. well done

Activity Score 840
brother buenos aires
fauxjebus's picture

Okay, so you're going show the same idea 3 times, why not mix up the poses a bit?

Activity Score 501
Art Director at Trigger
ladycake's picture

Ok...when I first saw this pic in the preview, I didn't see cigarette dependency.

Activity Score 19
Graphic Designer for M3A Architecture
monsieurange's picture

Terrible ads!

Activity Score 520
Creative Director
silvi's picture

I don´t know... bad association between slavery, sex and cigarrette, i guess.

Activity Score 4170
Hibon's picture

This ad is not doing a great job to the ad industry in France. The idea is good for a agency book but not for the cause.

Activity Score 3734

Simple ideas are the best !

Ensamblador's picture

The sexual connotation "blows" away the message. I don´t know if it really works, smokers will reject it on the first sight.

Activity Score 239
Creative Director at OMM ensamblaideas
satrianee's picture

making the ad nasty doesn't make it brillant all the time... what if the smoker enjoys being dominated?

Let me tell you! This is too sexy to help the cause.

Activity Score 3746
Davirus's picture

Only if you act as a prostitute.

I dont think average smokers likes to be dominated.

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ]

lamoscacojonera's picture


Activity Score 296
Tommy G.'s picture

brillant. I'd buy that.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
gmint7's picture

another French shit.

Activity Score 2673
Art Director at ad grad @ S Francisco |


Hiperion's picture

where is the efficiency?
what kind of social campaign is a one who doesnt care of efficiency?

Activity Score 3138
Creative Director at zinkproject Valencia
pantspantsrevolution's picture

Whoa ho, the old adage is true: sex sells. Now I want fellatio AND a cigarette.

Activity Score 24
Dev Kumar's picture

:-) A very strong and straightforward message. Well...truth sucks, doesn't it?

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Spoonfeederxxx's picture

I have to agree with xcreativity, the sexual connotation overrides the intended message, which dilutes it tremendously...

Activity Score 641
etheleillehun's picture

Lol.. you're saying blowing is bad, not smoking...

Activity Score 2
Art Director at ONL Mexico
CreativeGOD's picture

BLOW JOB AD!!!!!!!!

Activity Score 54
HelloBello's picture

Strong sexual message, weak strategy and so so execution. Although makes me feel dirty looking at the ad which is how i'd feel if i smoked so perhaps it does work.....Just not for the right target.

Activity Score 14
RMIT university
shitmonk's picture

if he pissed on her face that would feel nasty and dominating,
people love oral sex, and it's not abuse unless those are underaged teens.

Activity Score 463
the_guest's picture

I think the analogy between smoking and oral sex is forced and stupid. Surely there will be a lot of fuss about these ads, but they won't make any difference to any smoker.

Activity Score 173
f10.Sevilla's picture


Activity Score 59
Graphic Designer at Liga Evolution |


tchifi's picture

don't think it does anything for the cause.

Activity Score 164
Creative Director
bobby666's picture

the intended or unintended sexual connotation is too overpowering and thus makes the idea weak... not working for me

Activity Score 1462
RMG Connect, India
michelangelo's picture

blow job or smoking? men enjoy women who blows great but not women whose breath stinks

Activity Score 660
Dzsoi's picture

Smoking is like s*cking the dick of tobacco companies. It is an analogy and one of the thing compaired here is a sexual action. If the sexual connotation is kind of overriding the compaired thing (smoking), this means they were successful at dramatising it, weren't they?

Activity Score 8603
Davirus's picture

As I said previously, only actual smokers complain about this, mostly people around here are not being objective about the message.

I found the message impressive, original and superb.
A good AD is not about graphics, is about the idea, and this have a good one.

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ]

Sven Gali's picture

The oral fixation undertone of both smoking and oral sex
has nothing to do with the perversion of forced oral slavery
warped is as warped does.

Sven Gali
Activity Score 845
Holly Boy's picture

Ouch.... It's very very very bad.
It's what they don't have credits ?

Holly Boy
Activity Score 42
cortescreativo's picture

WTF with this ad!!!????

Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

rolling.stone's picture

you love this or hate this, you WONT FORGET this

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture

well it is for sure one of those ads not to be forgotten. but to relate it with polishing the nob is a bit of a stretch... But i see what they are trying to communicate smoking makes you a slave to BIG Tobacco companies.. The art of smoking (sucking to enhale) is, in fact similar to oral sex performed on a man.. But kids as young as 12 and 13 can become hooked on cigg addiction. Doesn't look good to show a kid in this position. So could be executed with out showing such a graphic depiction.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Featured Content

Latest Collections