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The World's Most Boring Billboard

Agency Network: 
Published/Aired: 
May 2018

Description

Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary.

But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.

Outdoor advertisement created by Stendahls, Sweden for Sioo:x Wood, within the category: House, Garden.

Advertising Agency: Stendahls, Sweden
Chief Creative Officer: Martin Cedergren
Copywriter: Mikael Andersson
Art Director: Josefin Thor
Account Director: Jens Flensburg
Production Manager: Anna Lotto
Film Photographer: Jens Dohnberg
Graphic Designer: Samuel Forsström
3D Artist / Motion: Carl Björndal
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Highest Rated

kleenex's picture

Loved it. Think ad needed start date added to it.

kleenex
Activity Score 53248
Web Designer/Developer
Dzsoi's picture

This is pure genious! Love it!

Dzsoi
Activity Score 8557
Copywriter at Brightly
kleenex's picture

Loved it. Think ad needed start date added to it.

kleenex
Activity Score 53212
Web Designer/Developer
Phố Đồ Gỗ's picture

I Love it

Phố Đồ Gỗ
Activity Score 22
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