Active City Stop Technology in Ford Focus is a system developed to help avoid collisions and/or reduce impact. In 2 executions we used converging roads that feature names that are not meant to go together. Just like a possible danger around the corner, we encourage the audience to be ready for the unexpected.
This professional campaign titled 'Unexpected Signs - Balloon, Unexpected Signs - Vampire' was published in Turkey in March, 2018. It was created for the brand: Ford, by ad agency: GTB. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 5 years ago.
Advertising Agency: GTB, Istanbul, Turkey
Executive Creative Director: Selim Unlusoy
Creative Director: Ozgur Hamza
Art Director: Ayca Peksag
Copywriter: Emir Yasin Yavuz