Beer Heroes Wanted

Agency Network: 
April 2019


Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.

Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.

Advertising Agency: McCann Worldgroup, Milan, Italy
Chief Creative Officer: Alessandro Sabini
Creative Director Art: Eoin Sherry
Creative Director Copy: Fernando Dominguez
Project Manager: Valentina Catese
Head of Copywriting, McCann London: Mike Oughton
Web Ux designer: Fabio Furnari
Digital Art director: Riccardo Daverio, Andrea Casale
Social Content manager: Camilla Canova
McCann Live Milan: Nicola Guarino
McCann Europe: Mike Cooper
Creative President, McCann Europe: Adrian Botan
Creative Manager / Creative Excellence Manager, McCann Europe: Carmen Bistrian
Head of Production: Michele Virgilio
Production company: Think Cattleya
Director: Umberto Carteni
Producer: Marta Mangiucca
3d & Motion graphic designer: Simone Fatone
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kleenex's picture

We need more beer heroes!!

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