Agency: McCann


UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly." The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly."

This professional campaign titled 'Responsibility' was published in Italy in May, 2017. It was created for the brand: UBREW, by ad agency: McCann. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted over 5 years ago.


Advertising Agencies: MRM//McCann, Italy
Chief Creative Officer: Alessandro Sabini
Art Director: Eoin Sherry
Digital Client Group Director: Davide Gonzato
Digital Project Manager: Marina Guarino
Agency Producer: Michele Virgilio
Head of Integrated Production: Sergio Lopez
Producer: Cher Brighton
Director: Sam White
Editor: Francis Harris
Production Company: Craft


iStock Essentials

Pouring malt into the beer brewi...

Artist: Kirill Sysoev

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Craft Brewery

Artist: vgajic

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Production of bottles on automat...

Artist: Bratza

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Brewers hands exposing green flo...

Artist: Alexis Fioramonti

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Automatic Canning Machine Transp...

Artist: Hoptocopter

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Coffee cup with freshly brewed c...

Artist: ValentynVolkov

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