The polar ice caps are melting and the extreme weather rages on, yet we continue to be enticed by distant adventures a flight away. So how can we remind Stockholmers that there are adventures to be had at home – which are far more kind on both the wallet and the environment? By taking inspiration from the visual expressions of flight and travel companies while contrasting them with our own destinations and significantly lower prices – encouraging Stockholmers to stay grounded this summer.
Integrated advertisement created by Ehrenstråhle, Sweden for Stockholm Public Transport, within the category: Transport.
Planner: Maria Ströman
Graphic Designer: Satany Doughouz
Graphic Designer: Lars Carlsson
Graphic Designer: Sofia Rönnqvist
Creative Director: Markus Bjurman
Account Manager: Åsa Von Yxkull
Copywriter: Joakim Estemar
Art Director: Oskar Ferm
Art Director: Jakob Elmgren
Account Director: Anna Lennström