The world of car slogans is filled beyond imagination of untrue claims of how the car is the highway to individual freedom. Claims of how the car sets you free. Which we all know isn’t true. Instead we did a little inventory of famous car slogans and thought that most of them were better suited for a different company and cause. A more modern one, the public transportation.

This professional campaign titled 'Simply Clever' was published in Sweden in June, 2022. It was created for the brand: Stockholm Public Transport, by ad agency: Familjen Sthlm. This Print medium campaign is related to the Public Interest and Transport industries and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Familjen, Stockholm, Sweden
Client Director: Hanna Ternström
Account Manager: Alma Sunnemark
Copywriter: Ulf Paulsrud-Sirbäck
Copywriter: Lia Merkel
Art Director: Hedda Hyland
Art Director: Oskar Ferrm
Graphic Designer: Johan Olsson
Photographer: Carl-Johan Ekberg / Art of brand


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