Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten.
But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them.
To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.
Creative Director: Magnus Jakobsson
Art Director: Hugo Wallmo, Andreas Karlsson
Copywriter: Petter Nylind, Noah Bramme
Account Director: Nicole van Rooij
Account Manager: Agneta Oppenheim
Agency Producer: Leila Widgren
Production Company: HALAL
Director: Madja Amin