Clear the Air

March 2020


People hate the air in chip bags. The internet is filled with air hate, but most people don’t know that the air in their bag of chips has a greater purpose. The air in chip bags is nitrogen gas and is good for providing protection, preventing sogginess, and preserving the freshness of each chip. By releasing brand new packaging, new refillable technology, out of home billboards, and social channels, we let the whole world know the best chips are made with the best air.

Integrated advertisement created by University of Colorado, United States for Lay's, within the category: Confectionery, Snacks.

Advertising School: University of Colorado, Boulder, United States of America
Art Director: Julia Muell
Art Director: Molly Adler
Copywriter: Megan Lange
Copywriter: Samuel Eaton
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