Lay's creates fashion item made from recycled Lay's bags, filled with real Lay's chips. To celebrate the winning flavour of the Iconic Restaurant Flavour campaign in the Netherlands and Belgium, Lay's and Fitzroy created the Crispy Puffer Jacket.
The jacket is made from recycled chips bag foil of the two losing flavours. A unique way to turn waste into fashion. What's more, the jacket isn't filled with duck down or polyfill but with real Lay's chips in the winning flavour. Lay's x Subway Teriyaki in the Netherlands.
This professional campaign titled 'Lay's Puffer Jacket' was published in Netherlands in December, 2021. It was created for the brand: Lay's, by ad agency: Fitzroy. This Integrated medium campaign is related to the Fashion and Food industries and contains 1 media asset. It was submitted 10 months ago by Creative Director and Partner at Fitzroy: mischa of Fitzroy Amsterdam.
Advertising Agency: Fitzroy, Amsterdam, Netherlands