Visa Erste Bank

Paying is a Game

Agency: Y&R


To support new Erste and VISA bank cash free service, VMLY&R Prague came with campaign where in visual style we find a connection between cash-free payment and sports. Together with Creative Embassy and Lubos Vacke, they created a series of two commercials, whose entire visual stylisation is inspired directly by the world of sports, both in live action and animation.

This professional campaign titled 'Paying is a Game' was published in Czechia in July, 2020. It was created for the brands: Erste Bank and Visa, by ad agency: Y&R. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted almost 4 years ago by director: Lubos Vacke.


Advertising Agency: VMLY&R Prague, Prague, Czech Republic
Production House: Creative Embassy
Executive Producer: Petr Oplatka
Director: Lubos Vacke
DOP: Radim Strelka
Cast: Ondrej Brusch
Focus Puller: Petr Soukup
Grip: David Ruzicka, Daniel Vagenknecht
Line Producer: Vit Pecka
Production Manager: Stepan Sikl
VFX Postproduction Studio: Achtung 4K
Color Grading: Patrik Velek
VFX and Animations: Patrik Michalu
Compositing: Patrik Michalu
2D Animation Supervisor: Jaroslav Baran
Sound Studio: Napa Records

Sound Design: Martin Blauber


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