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Durex

Kama Sutra 2.0

School: Miami Ad School

Description

Kama Sutra is synonymous to diversity when it comes to sexual positions, but it's not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now. Kama Sutra 2.0 will have sexual positions for everybody because that's exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

This NSFW student campaign titled 'Kama Sutra 2.0' was published in Germany in July, 2020. It was created for the brand: Durex, by ad school: Miami Ad School. This Digital medium campaign is related to the Health and Personal Accessories industries and contains 5 media assets. It was submitted over 2 years ago by Art Director: Shadab Wajih of Miami Ad School Hamburg.

Credits

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Shadab Wajih
Copywriter: Caio Kochenborger

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