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Lay's

Crispy Subtitles

Agency: Happiness

Description

The newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube video you are watching.

This professional campaign titled 'Crispy Subtitles' was published in Vietnam in March, 2021. It was created for the brand: Lay's, by ad agency: Happiness. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Advertising Agency: Happiness Saigon, Vietnam
Executive Creative Management: Alan Cerutti
Chief Creative Officer: Geoffrey Hantson
Executive Creative Director: Gregory Titeca, Marc Richard
Concept Providers: Mathias Lemielle, Thomas Cappelle
Creatives: Mathias Lemielle, Thomas Cappelle, Nick Stillittano
Copy: Loan Anh Huynh, Nghia Tran, Dee Verwaetermeulen
Design: Dries Lauwers, Aldjia Bessalah
Art & Motion: Truc Mai Hoang Anh, Thuy Pham Vuong Bao
Motion & Editing: Trung Thai Thanh, Remke Faber, Seth Michielsen
Head of Performance: Nhat Qui
Performance & Data Planner: Tien Phan Cam
Strategic Planner: Linh Nguyễn
Account: Son Nguyễn, Ngọc Le, An Nguyễn, Giang Ngo
Producer: Bart Vande Maele
Platform Analyst: Loc Nguyen
Community Outreach: Hieu Phan Duc
Production Agency: Bliss Innovative Maker Studio
Head of Technology: Thomas Colliers
Digital PM: Joni Allaert

Givenchy Parfums
Hudson's Bay Co

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