School: Miami Ad School


#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

This student campaign titled '#SaltyNotSorry' was published in United States in April, 2021. It was created for the brand: Lay's, by ad school: Miami Ad School. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising School: Miami Ad School, Miami, United States of America
Art Director: Tassia Valim
Copywriter: Skylar Braswell
Copywriter: Luvkumar Khemlani

Morgan Stanley


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