The Sound of Pain

Agency Network: 
Published/Aired: 
April 2021
Doril: The Sound of Pain
Doril: The Sound of Pain
Doril: The Sound of Pain
Doril Integrated Ad - The Sound of Pain
Doril Integrated Ad - The Sound of Pain
Doril Integrated Ad - The Sound of Pain

Description

Insight: How to make people have a little more empathy with those who suffer from migraine and understand what it is like to have a crisis? Transforming the invisible into visible.

Solution: Doril relied on neuroscientific studies to materialize a migraine crisis. Reports and graphics were decoded and transformed into sound and impactful images, showing that migraine is no joke.

Integrated advertisement created by Cafehyna, Brazil for Doril, within the category: Pharmaceutical.

Advertising Agency: Cafehyna
Creative Director: Henrique Jabali
Copywriter: Cristiano Guimarães
Art Director: José Veloso
Art Director: Gabriella Pimentel
Production: Prodigo, CISMA
Sound Design: Ritmika, Henrique Tanji
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