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Agency Network: 
Published/Aired: 
April 2019

Description

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.

Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.

Advertising Agency: Le Bureau, Stockholm, Sweden
Creative Director: Josephine Wallin Ankarstrand
Art Director: Josephine Wallin Ankarstrand
Copywriter: Claes Kjellström
Executive Manager: Gustaf Sehlstedt
Digital Project Manager: John Wernvik
Final Art Work: Mimmi Ericsson
Product Manager: Elisabeth Philipson
Agency producer: Markus Ahlm, Colony
Director: Martin De Thura / Bacon
Producer: Samuel Cantor / Bacon
Music Supervisor: Markus Bergkvist / Music Super Circus
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kleenex's picture

not bad.

kleenex
Activity Score 58111
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