The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.
Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.
Creative Director: Josephine Wallin Ankarstrand
Art Director: Josephine Wallin Ankarstrand
Copywriter: Claes Kjellström
Executive Manager: Gustaf Sehlstedt
Digital Project Manager: John Wernvik
Final Art Work: Mimmi Ericsson
Product Manager: Elisabeth Philipson
Agency producer: Markus Ahlm, Colony
Director: Martin De Thura / Bacon
Producer: Samuel Cantor / Bacon
Music Supervisor: Markus Bergkvist / Music Super Circus