Description
The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.
This professional campaign titled 'Artificial With a Heart' was published in Sweden in April, 2019. It was created for the brand: The Swedish Public Employment Service, by ad agency: Le Bureau. This Audio medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising Agency: Le Bureau, Stockholm, Sweden
Creative Director: Josephine Wallin Ankarstrand
Art Director: Josephine Wallin Ankarstrand
Copywriter: Claes Kjellström
Executive manager: Gustaf Sehlstedt
Digital project manager: John Wernvik
Final Art Work: Mimmi Ericsson
Product Manager: Elisabeth Philipson
Producers: Daniel Kilgren, Flickorna Larsson
