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Agency Network: 
Published/Aired: 
December 2017

Description

#NotBefore18 is a brand new integrated campaign from J. Walter Thompson Beirut for The Lebanese Women Democratic Gathering (RDFL), the gender equality NGO, tackling the issue of child marriage from a medical angle.

The campaign unravels the life threatening medical conditions pregnancy in females under the age of 18 can cause, in a #rawlife, #nofilter treatment, devoid of distracting aesthetics.

In response to the campaign, Lebanon’s Deputy Prime Minister and Minister of Public Health, Mr. Ghassan Hasbani, recently expressed the Ministry’s commitment to help raise awareness on this critical issue by spreading the campaign message at over 1,200 medical outlets across Lebanon and in cultural, political and social institutions.

Film advertisement created by JWT, Lebanon for The Lebanese Women Democratic Gathering, within the category: Public Interest, NGO.

Advertising Agency: JWT, Beirut, Lebanon
Regional Executive Creative Director: Nicolas Geahchan
Creative Director: Paola Mounla
Senior Art Director: Maya Mohtar
Junior Copywriter: Maher Dahdouh
Junior Art Director: Carla Aouad
Regional Head of TV Production: Gilbert Nahas
Managing Director: Tarek Haddad
Group Account Director: Billy Baz
Account Executive: Mohamed Kobrosly
Media Relations Manager: Lamis Kontar
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