Description
A year after the August 4th explosion in Beirut – one of the biggest non-nuclear blasts in history - there are still no answers or accountability.
MTV Lebanon, in partnership with regional agency TBWA\RAAD, decided it was time to break the silence.
#WeAreUnbreakable is an initiative in collaboration with Swiss artist Simon Berger who created portraits of the victims of August 4th onto sheets of glass recycled from the explosion, to utter a loud and clear scream for the truth, for justice, and to state boldly and clearly that Lebanon and its people are Unbreakable.
This professional campaign titled '#WeAreUnbreakable' was published in Lebanon in August, 2021. It was created for the brand: MTV Lebanon, by ad agency: TBWA. This Film medium campaign is related to the Media and Public Interest industries and contains 2 media assets. It was submitted over 3 years ago by Corporate Communications Director: Romy Abdelnour of TBWA\RAAD.
Credits
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Production Company: Truffle Film
TVC Filming: Ziad Chahoud
