ADVERTISING

MTV Lebanon

#WeAreUnbreakable

Agency: TBWA

Description

A year after the August 4th explosion in Beirut – one of the biggest non-nuclear blasts in history - there are still no answers or accountability.
MTV Lebanon, in partnership with regional agency TBWA\RAAD, decided it was time to break the silence.
#WeAreUnbreakable is an initiative in collaboration with Swiss artist Simon Berger who created portraits of the victims of August 4th onto sheets of glass recycled from the explosion, to utter a loud and clear scream for the truth, for justice, and to state boldly and clearly that Lebanon and its people are Unbreakable.

This professional campaign titled '#WeAreUnbreakable' was published in Lebanon in August, 2021. It was created for the brand: MTV Lebanon, by ad agency: TBWA. This Film medium campaign is related to the Media and Public Interest, NGO industries and contains 2 media assets. It was submitted 11 months ago by Corporate Communications Director: Romy Abdelnour of TBWA\RAAD.

Credits

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Production Company: Truffle Film
TVC Filming: Ziad Chahoud

ADVERTISING

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