It’s beginning to feel a lot like Christmas

Agency: Chapter


A series of braille Christmas cards to support the RNIB (Royal National Institute of Blind people) has been created by Chapter to allow blind and partially sighted people to ‘Feel Christmas’. With the central thought being ‘It’s beginning to feel a lot like Christmas’ each card features a popular Christmas lyric set in braille.
Working closely with a specialist braille printer, Chapter created a suite of three cards, each based around a famous Christmas song. A braille message communicates the song title, while carefully coloured dots provide a visual clue for the able sighted.
In the UK, there are almost 2 million people living with sight loss. The agency hopes that these cards will prompt a thoughtful appreciation of sight loss at a time of year when imagery is such an integral part of the season.
All money raised by the sale of these limited edition cards will be donated to the RNIB, helping to support the blind and visually impaired all year round. Cards are available to buy at

This professional campaign titled 'It’s beginning to feel a lot like Christmas' was published in United Kingdom in December, 2017. It was created for the brand: RNIB, by ad agency: Chapter. This Design medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted almost 6 years ago.


Advertising Agency: Chapter, Birmingham, UK
Creative Directors: Ian Boulter, Martin Heffernan
Art Directors / Copywriters: Jenny Green, Rob Hemus, Tristan Vere-Hoose, Paul Ray
Production: Pete Merrils

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