On the occasion of its 75th anniversary, the Lebanese Army made a special statement this year: in a bold and unique move, the army has turned the traditional camouflage pattern of its soldiers uniforms into illustrations of people embracing, kids playing, couples holding hands and generations coming together, to celebrate and encourage peace and unity. Soldiers marched the streets of the capital Beirut on August 1st wearing their PeaceCamo uniforms.
This professional campaign titled 'PeaceCamo' was published in Lebanon in August, 2020. It was created for the brand: Lebanese Army, by ad agency: TBWA\RAAD. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: TBWA\RAAD, Lebanon