Despite Lebanon's economy collapsing, and its forests burning the Lebanese came together in a beautiful display of unity. This inspired Exotica to see the beauty in the charred pots that survived its warehouse burning down.
This professional campaign titled 'We the unburnt' was published in Lebanon in February, 2020. It was created for the brand: Exotica, by ad agency: Publicis. This Integrated medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago by Regional Executive creative director: Malek Ghorayeb of Leo Burnett Beirut.
Advertising Agency: Leo Burnett, Beirut, Lebanon