Abaad Resource Center For Gender Equality

Lockdown. Not Lockup!

Agency: Publicis


During lockdown, Abaad wanted to spread its helpline among victims of domestic violence through a balcony activation & influencer camouflage videos with hidden messages for women to watch safely.

This professional campaign titled 'Lockdown. Not Lockup!' was published in Lebanon in April, 2020. It was created for the brand: Abaad Resource Center For Gender Equality, by ad agency: Publicis. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 4 years ago by Regional Executive creative director: Malek Ghorayeb of Leo Burnett Beirut.


Advertising Agency: Leo Burnett, Beirut, Lebanon


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