Without a doubt, Covid-19 is the pandemic the whole world is preoccupied with these days. But the world has faced other challenging epidemics since eternity. The Smoke Free Israel Initiative is a nonprofit organization aimed at preventing smoking amongst young people and youth, the organization's war does not stop when the world stops. It is precisely in these days, when the prospect that young people in particular and people in general will find solace in regular and/or electronic cigarettes, that it is particularly important for the nonprofit organization to continue to convey its messages and not abandon the discourse on the epidemic that was here long before and will probably outlast the Corona virus - namely The Smoking Epidemic.
Film advertisement created by M&C Saatchi, Israel for Smoke Free Israel, within the category: Public Interest, NGO.