Way Out

Agency: Leo Burnett Israel


Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, ‘Way Out’. Aimed at Gen Z, the film showcases Samsung’s ecosystem range - launching the teens through a portal of escapism and self-expression.
Set to the track of ‘No Way Out’ by Escapism, the spot from Leo Burnett Israel features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music - or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising.

This professional campaign titled 'Way Out' was published in Israel in March, 2022. It was created for the brand: Samsung, by ad agency: Leo Burnett Israel. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 2 years ago.


Agency: Leo Burnett Israel
CEO: Imi Eiron
CCO: Ami Alush
Creative Director: Oren Ben Naim
Creative Team: Dror El-Al, Olga Vorobieva
Agency Producer: Menny Zarhia
Account Supervisor: Shiran Feldman, Tom Eshel
Account Manager: Noam Cohen
Marcom Director: Eva Hasson
Director: Tal Zagreba
Production Company: Gigi Productions
Executive Producer: Gigi
Producer: Tzuri Kedem
Co-producer: Great Guns
Director of Photography: Roman Linetsky
Gaffer: Lee Klein
Production Designer: Adam Gazala
Styling: Noa Nozik
Grip: Moshe Bukman
Offline Editor: Shahar Beeri
Online: V01 STUDIO
Post Producer: Amit Grant
VFX Supervisor: Yoni Shahar Ben Artzi
VFX: Amit Bensangi, Yoni Shahar Ben Artzi
Colorist: Imri Agmon
Music: “No Way Out” by “Escapism”: Shay Asheri, Shahar Beeri
Music Producer: Daniel Shemer
Mix & Mastering: Daniel Anglister
Edit Assistant: Omer Leshem


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