ADVERTISING

Samsung

Way Out

Agency: Leo Burnett Israel

Description

Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, ‘Way Out’. Aimed at Gen Z, the film showcases Samsung’s ecosystem range - launching the teens through a portal of escapism and self-expression.
Set to the track of ‘No Way Out’ by Escapism, the spot from Leo Burnett Israel features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music - or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising.

This professional campaign titled 'Way Out' was published in Israel in March, 2022. It was created for the brand: Samsung, by ad agency: Leo Burnett Israel. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 6 months ago.

Credits

Agency: Leo Burnett Israel
CEO: Imi Eiron
CCO: Ami Alush
Creative Director: Oren Ben Naim
Creative Team: Dror El-Al, Olga Vorobieva
Agency Producer: Menny Zarhia
Account Supervisor: Shiran Feldman, Tom Eshel
Account Manager: Noam Cohen
Marcom Director: Eva Hasson
Director: Tal Zagreba
Production Company: Gigi Productions
Executive Producer: Gigi
Producer: Tzuri Kedem
Co-producer: Great Guns
Director of Photography: Roman Linetsky
Gaffer: Lee Klein
Production Designer: Adam Gazala
Styling: Noa Nozik
Grip: Moshe Bukman
Offline Editor: Shahar Beeri
Online: V01 STUDIO
Post Producer: Amit Grant
VFX Supervisor: Yoni Shahar Ben Artzi
VFX: Amit Bensangi, Yoni Shahar Ben Artzi
Colorist: Imri Agmon
Music: “No Way Out” by “Escapism”: Shay Asheri, Shahar Beeri
Music Producer: Daniel Shemer
Mix & Mastering: Daniel Anglister
Edit Assistant: Omer Leshem

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.