Ilanit's Little Dream
Touch Home Care is an Israeli cleaning products brand launched at the end of 2020.
To promote Touch in a market dominated by old and rich brands, we chose brand ambassador Ilanit Levi (former Miss Israel, model and TV broadcaster), well known in Israel for being a clean-freak.
On our new spot (The fifth since launch), the company's management board invites Ilanit to the office to celebrate her first year as the brand ambassador, but she has another plan for that meeting.
The outcome? Product innovation.
This professional campaign titled 'Ilanit's Little Dream' was published in Israel in February, 2022. It was created for the brand: Touch Home Care, by ad agency: Havas. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 1 year ago by Bnaya: Daniel of Havas Tel Aviv.
Advertising Agency: Havas Tel Aviv, Tel Aviv, Israel