This T-Shirt

Bought This T-shirt and Stayed the F* Home

Agency: DS Projects


As the world faces the COVID-19 pandemic, we felt that there are certain moments in life when one needs to look out for others before oneself. This is one of those times.
So two weeks ago, our team put our marketing skills to good use and launched an e-commerce campaign selling T-shirts and other merchandise online to help support independent restaurants across the United States. The message on the merch -- “Bought This T-shirt and Stayed the F* Home” -- targets a millennial audience in an unfiltered and relatable manner. To date, we have raised $57K, with all profits going back to the restaurants.

This professional campaign titled 'Bought This T-shirt and Stayed the F* Home' was published in United States in April, 2020. It was created for the brand: This T-Shirt, by ad agency: DS Projects. This Integrated medium campaign is related to the Fashion and Public Interest, NGO industries and contains 2 media assets. It was submitted about 2 years ago by CEO: Dylan Hattem of DS Projects.


Advertising Agency: DS Projects, New York, United States of America

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