Marcio is a family farmer who lives in a small county in the interior of the state of Parana, in Brazil. In his routine, Marcio takes care of the farm work only by himself, facing the inherent difficulties in rural life, like any typical farmer. I mean, not that typical, because he has been blind for 10 years. In a process of reinvention, the protagonist has overcome barriers and has the responsibility to take care of his rural property alone. This inspiring and reinvention story was told by Show Rural Coopavel to encourage everyone to see beyond the difficulties, as Marcio did. Like Marcio, the Show Rural Coopavel, has been helping Brazilian farmers to reinvent themselves for more than 30 years, whether with technology or free knowledge within their event for more than 250 thousand people.
Film advertisement created by Fosbury, Brazil for Show Rural Coopavel, within the category: Industrial, Agriculture.