Chupa Chups’ positioning of ‘Forever Fun’ is rooted in the philosophy that fun is for every life-stage, and not just for kids. This iconic brand’s love for spontaneous, uninhibited fun had to be dialed up through its cheeky personality. For Valentine’s Day, a two-sided lollipop with a short stem, cheekily implied an opportunity to kiss while enjoying the lollipop with the love of your life.
This professional campaign titled 'The Love Pop' was published in Sri Lanka in February, 2020. It was created for the brand: Chupa Chups, by ad agency: Ogilvy. This Print medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 4 years ago by Senior Art Director: Rogger Kenneth Schales of Phoenix Ogilvy.
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Senior Art Director: Rogger Kenneth Schales
Copywriter: Rajiv R. Menon
Associate Account Director: Shabeer Ali
Commercial Retoucher: Roshan Mallawaarachchi