Next Generation

Agency: Åkestam Holst NoA


IKEA has been a natural part of people’s lives for almost 80 years. Their products and solutions have helped out to create a better everyday life by supporting people in all kinds of life situations. With the film IKEA want to inspire people to a more sustainable lifestyle by portraying how an old armchair and all the memories that are connected to it can be passed on to a new generation. Because a sustainable lifestyle is not only about choosing sustainable products, it’s also about letting existing products get a prolonged life.

This professional campaign titled 'Next Generation' was published in Sweden in February, 2020. It was created for the brand: IKEA, by ad agency: Åkestam Holst NoA. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 4 years ago by Senior Creative Director: Jesper Holst of Åkestam Holst.


Advertising Agency: Åkestam Holst, Stockholm, Sweden
Production Company: Bacon Cph
Creatives: Jesper Holst, Mark Ardelius, Rickard Beskow, Eva Wallmark, Michal Sitkiewicz
Account Manager: Kjell Månson
Production Manager: Anna Nolendorfs
Planner: Jerker Winther
Agency Producer: Leila Widgren
Director: Martin Werner
Producer: Ditte Glass
Dop: Jakob Ihre
Editor: Nicolaj Monberg

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