For World AIDS Day, Santé Publique France dreamt up an experience to raise awareness about the progress of treatments and to fight all the forms of discrimination which the HIV-positive face. They asked Christine Aubère (HIV positive for 31 years), Andréa Mestre (HIV positive for 7 years) and Nicolas Aragona (HIV positive for 11 years) to write a letter to themselves on the day they found out they were HIV positive.
Film advertisement created by Dentsu, France for Santé Publique France, within the categories: Health, Public Interest, NGO.
Ceo: Cécile Bitoun
Executive Creative Director: Emmanuel Bougneres
Art Director: Allan Huon
Copywriter: Damien Lebreuilly
Strategic Planner: Marion Mondoloni
Director Of The Social: Dan Dasse
Head Of Development: Juliet Giron
Production Director: Anthony Raton
Project Director: Élodie Roblin
Social Media Manager: Marine Lefebvre