200 Million Girls

Agency Network: 
February 2020


Every year, more than 3 million girls in the world endure Female Genital Mutilation. So far, nearly 200 million women and girls have experienced a FGM according to the United Nations. This campaign deals with choice. As an adult woman, anyone can make a conscience decision to modify or even mutilates its body. With FGM, there is mostly no choice. It happens to helpless babies or people that can’t defend themselves.

Film advertisement created by McCann, France for Safe Hands For Girls, within the category: Public Interest, NGO.

Advertising Agency: McCann Paris, France
PR Agency: Weber Shandwick
Beauty Team President: Charlotte Franceries
Executive Creative Director Beauty Team: Julien Calot
Chief Growth Officer: Anne-Sophie Carbo
Associate Creative Director: Axel Didon
Associate Creative Director: Joseph Dubruque
Associate Creative Director: Raphael Stein
Art Director: Juliette Labadie
Head of Production: Thibault Blacque-Belair
TV Producer: Jessica Malicki
Sound Producer: Marie Prouve
Head of Social: Pierre-Jean Bernard
Influencer managers: Laurence Bertholon, Robin Guyaux
Production Company: Première Heure / UTurn
Director: Julien Calot
Director of Photography: Riego Van Wersh
Producer: Elisabeth Fabri
Line Producer: Maxime Gallet
Production coordinator: Emeric Bagot
Photographers: Sofia & Mauro
Post Production Company: Saint-Louis
Post Production Manager: Louis Arcelin
Editor: Benjamin Bruel
Post-Producer: Lison Müh-Salaün
Grading: Sylvain Canaux
PR Agency: Weber Shandwick
Chief Executive Officer: Eloi Asseline
Vice President Brand Marketing: Emilie Barrail
Senior Manager: Deborah Guepey
Senior Associate: Claire Renier
Junior Associate: Diana Kostova
Junior Associate: Dominique Laureau
Sound Company: X-Track
Sound Producer: Emile Roy
Sound engineer: Romain Paillard
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