45 Years of Controversy, 5 Times Fewer Casualties

Agency Network: 
Published/Aired: 
June 2018

Description

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones.

Film advertisement created by La Chose, France for Road Safety, within the category: Public Interest, NGO.

Advertising Agency: la chose, Paris, France
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kleenex's picture

I like the video.

kleenex
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