Khod Balak – Awareness Campaign About Driver Behavior Inside the Car
School: MSA University
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Description
“Khod Balak” is a student graduation project that sheds light on dangerous driver behaviors inside the car. The campaign focuses on how distractions—like using the phone, eating, or even arguing—can lead to serious accidents.
Through bold visuals and direct messaging, this awareness campaign encourages drivers to be more mindful, reduce distractions, and take responsibility behind the wheel.
The goal is to raise public awareness and reduce traffic accidents by changing how drivers behave while driving.
This student campaign titled 'Khod Balak – Awareness Campaign About Driver Behavior Inside the Car' was published in Egypt in July, 2025. It was created for the brands: Road Safety and Unicef, by ad school: MSA University. This Design, Film, and Print media campaign is related to the Automotive and Personal Transportation, Education, and Public Interest industries and contains 15 media assets. It was submitted 5 days ago.
Credits
This campaign is introduced by Marven Maher
Student at Modern science and art (MSA) university Faculty of Arts and Design
Graphics and media art department
Unit Supervisors:
Prof.of practice DR Hisham Nagy
AL Amira Sabry - TA Ahmed Ayman
TA Farah Osama - TA Mariam Elnabawy
Concept, design, and execution by Marven Maher as part of a graduation project at MSA University, 2025.
