No one can resist the temptation to play at PicWicToys

Agency Network: 
December 2021

Part of Collection


For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores.

Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign.

The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun.

Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.

Advertising Agency: Steve, France
Co-CEO: Grégoire Soufflet
Co-CEO and Chief Creative Officer: Guillaume Lartigue
Creative Director: Edouard Dorbais
Copywriter: Aymeric Druaux
Art Director: Isaora Le Jeannic
Strategic Director: Laure Lagarde
Group Account Director: Diane De Plas
Project Manager: Morgane Schafer
Project Manager: Laureline Levy
Head of TV prod: Dorian Salort
Production: Blacktool
Director: Blacktool
Producer: Elodie Andurand
Post-produce: Françoise Hernandez
Post-Production: Blacktool
Post-Production SFX: Machine Molle
Sound Production: Tranquille Le Chat
Sound Producer: Laurent d’Herbécourt
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