Dick – the first all-male voice assistant

Agency Network: 
October 2021


Voice assistants are helpful, caring, amiable, obedient – and female. Centuries of structural inequality are being reproduced into the world of artificial intelligence. We strongly believe that the tech-industry has a shared responsibility to work against this tendency.

Film advertisement created by Knowit, Sweden for Knowit, within the categories: Agency Self-Promo, Electronics, Technology, Media.

Advertising Agency: Knowit Experience, Malmö, Sweden
Creative Director: Annika Frankel
Copywriter: David Birde
Art Director: Lina Brunzell
Strategist: Ulla-Karin Barrett
Account Manager: Viveca Bertilsson, Marcus Bagewitz
Graphic Design: Niklas Ramviken, Maria Möller
Editing: Frida Björk, Figge Wulf-Wasberger
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