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Agency Network: 
Published/Aired: 
January 2016

Description

Film advertisement created by Les Gaulois, France for French Heart Foundation, within the category: Public Interest, NGO.

Advertising Agency: Les Gaulois, France
CEO: Gilbert Scher
Creative Directors: Marco Venturelli, Luca Cinquepalmi
Art Directors: Fabrice Giband, Jonathan Lecarderonnel
Copywriter: Jennifer Hodara
Director: Maïwenn
Production company: Les fils de
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Highest Rated

blackmetal's picture

For me a cliché twist-concept: you are made to think it's A, but then it's the opposite. I've seen this many, many, many times before.
You think it's someone at the beach? No the person is actually in his garden!
You thinks it's a woman? No it's actually a man!
You think a person is about to hurt someone? He is actually saving the person's life.
Etc.
I'm really amazed creative director's still accept/approve this stuff.

blackmetal
Activity Score 163
Producer/Director at Amsterdam |

Rock on!

damnson's picture

Well I did not expect that.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Looked that way

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

CrackerJackFlash's picture

Effective twist.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

Worked for me.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

It is a copy of the beginning of many Dr. House episodes.

Dzsoi
Activity Score 8611
Copywriter
blackmetal's picture

For me a cliché twist-concept: you are made to think it's A, but then it's the opposite. I've seen this many, many, many times before.
You think it's someone at the beach? No the person is actually in his garden!
You thinks it's a woman? No it's actually a man!
You think a person is about to hurt someone? He is actually saving the person's life.
Etc.
I'm really amazed creative director's still accept/approve this stuff.

blackmetal
Activity Score 163
Producer/Director at Amsterdam |

Rock on!

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