Actress, YouTuber and entrepreneur Shay Mitchell, the brand's new muse initially teased the campaign's new film on Instagram. She is part of a the brand's team of muses, which includes influencers from around the world, an initiative by Cacharel and Publicis Luxe to inspire confidence in women everywhere.
Film advertisement created by Publicis, France for Cacharel, within the categories: Beauty, Personal Accessories.
Creative Director: Aurélien Nauleau
Creative team: François Pannelier, Adrien Tourneux, Gautier Renault
Sales team: Alexandra Dupy, Anaïs Gruet
Strategy: Nicolas Pochitaloff
Director & Photographer: So Me / Iconoclast
bureau d’exécution: Titem Mouici / Kind Paris
Photographer BTS: Eric Mercier / Dacor Productions
Director of Interviews: Vincent Munch / Dacor Productions
Post-Production: Thomas Guérin / Prodigious