CORTA! (Cut!) – it’s a term frequently used in the audiovisual industry, and now, it’s the name of a powerful new campaign from Leo Burnett Brazil aiming to put an end to the sexual harassment plaguing the industry.
The campaign is brand-new, having just launched at the end of September; however, its roots date back to 2017. Three years ago, the Brazilian Association of Production of Audiovisual Works (APRO) developed “Corta!” – the Pact for Anti-Harassment in the Audiovisual Industry. Fast forward to today – with the help of Leo Burnett Tailor Made and in efforts with #MeTooBrazil, an independent arm of its namesake #MeToo movement in the U.S. – the CORTA! Campaign launched to shine a spotlight on this urgent need for a change in industry behavior.
Film advertisement created by Leo Burnett, Brazil for APRO, within the category: Public Interest, NGO.