Year after year, New Year's greetings become more and more impersonal. There are countless numbers of pre-printed cards, disembodied e-mails or bulk SMS that people receive each month of January. gyro: sought to put humanity, heart, warmth and emotion back in its wishes and creates the first human greeting card to put back heart, emotion, and humanity into its new year greetings. To put in flesh this greeting card, gyro : called the french artist Louis Piscine, and collaborated with the writing and production of an original song. Then the greeting card went on tour at gyro : 's clients and partners' offices.
Experiential advertisement created by Gyro, France for Gyro, within the category: Agency Self-Promo.
Executive Creative Director: Sebastien Zanini
Art Director: Julien Milan
Copywriter: Damien Liot
Art Buyer: Marie-Caroline Hiele
Singer: Louis Piscine
Project Manager: Elodie Pichon-Martin
Project Manager: Aliye Akili
Director: Brice Furne
Motion Designer: Mickael Thibouret
Sound Producer: Laurent D'Herbecourt