Dagger's new work for United Way of Greater Atlanta's "Silence The Growl" campaign was a result of winning a creative hackathon. Atlanta's creative community turned out for a 1-day event to help increase awareness of the nearly 350,000 kids in Greater Atlanta facing hunger, especially out-of-school times like summer and school breaks when they go without the free and reduced-priced meals at school. The winning concept from Dagger integrated a mix of heart-warming UGC content (provided by Jukin Media,) music and animation to highlight the side effects of hunger, as well as the potential of what kids can achieve when NOT hungry.
Digital advertisement created by Dagger, United States for United Way, within the category: Public Interest, NGO.
Digital Brand & Licensing Agency: Jukin Media
Director, Brand & Agency Licensing - Jukin Media: Derek Smith
Copywriter - Dagger: Stephanie Gilman
Video Editor And Motion Graphics Manager - Dagger: Mitchell Hardage
Art Director - Dagger: Amanda Schrembeck