United Way Halifax wanted to highlight the impact of a pandemic on the lives of people experiencing homelessness in our city. To provide some perspective on this issue, we changed the world’s most popular ‘Stay Home’ Instagram sticker to instead read ‘No Home’. This campaign ran on Instagram and as stay-at-home restrictions started to be lifted, we brought the concept out of home through ambient installations around the city.
This professional campaign titled 'No Home' was published in Canada in May, 2020. It was created for the brand: United Way, by ad agency: Wunder. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 10 media assets. It was submitted almost 2 years ago by Creative Director: Stephen Flynn of Wunder.
Advertising Agency: Wunder, Halifax, Canada
Creative Director: Stephen Flynn
Director Of Strategy: Mike Postma